"What tools can I use to optimize sales on my E-Commerce site?"
We know E-Commerce revolves around sales. With traffic and conversion driven increasingly by technology rather than people, quantifying progress with the right tools remains critical. Tools can be fantastic IF they are used properly AND drive the right action items leading to sales optimization. Here are the areas and tool(s) that identify opportunities to optimize:
1) Bounce rate: no visitor buys something from one page. This can be caused by a number of things including:
Ineffective copy - use heatmaps to visualize engagement such as where they click and how far they scroll which can indicate how much room you have to work with to communicate value
Tool: Lucky Orange (starts at $10/mth)
Site Speed - the speed of your site may be loading slow enough that people just give up and leave which can be improved if you know what's causing the problem
Tool: Website Performance and Optimization Test (free)
Poor Traffic - understanding the source of your traffic remains critical as you can have a false sense of progress when you see things like 1000 visitors a day
Tool: Google Analytics (free)
2) Email Marketing: this is your primary means of communicating with visitors who share their information and you make a purchase. Staying in touch with relevant content that your list cares about which relates to what you offer remains important. This can result in returning visitors purchasing and promote repeat business as well.
Tool: MailChimp (free for up to 2000 subscribers, $10/mth starting with full functionality otherwise)
3) Automated-social media: I have seen companies be successful using tools to auto-engage with people on Twitter (search through profiles, follow those meeting criteria you define, un-follow if you don't get a follow, send a message if they do follow, send another message 3 days later after the first one, etc). While I don't encourage this practice to my clients as I believe it to be inauthentic, this is a solution that works for many.
If you try to rely on tools to solve your problems instead of use them to automate processes and procedures you know to be true, you will find E-Commerce a difficult place to thrive.
Consider these tools I use to help optimize my site and those of my clients (all free).