Business Resources
During our research, we come across some fantastic, inspirational and insightful resources. Groundbreaking concepts that have the power to change how we see opportunity that open new doors leading to new solutions. Below lies our collection of resources we believe deserve both recognition and worth a look:
Simon Sinek - Start with why
Simon's explanation which discusses the concept of building a foundation of values driven by intent to guide a company forward remains inspiring. While it is quite easy to get distracted with "what to do" he reminds us "why we do it" serves as our true compass in business:
Charlie Chaplin - The Great Dictator
Our why begins with values. At times those values can be difficult to articulate or write down. This video of inspiration from the movie "The Great Dictator" reminds us of some of the core values from which we can draw upon. Sustainability comes from generating profit through the service of others and properly representing those values allows people to trust your business - the prerequisite for sales.
Marcus Sheridan - Inbound marketing
Marcus' concept of content and inbound marketing has taken online by storm. Marketing which leverages the evolution of consumers to self-inform demonstrates true forward thinking. While profound, the message remains concise and understood:
 Dan Gilbert - Why we make bad decisions
Dan's explanation of decision making surfaces our futile efforts in assessing circumstances when done habitually. With awareness of subconscious tendencies we can learn to evolve our perspective to drive better choices:
Brian Dean - BackLinko
The content value of SEO blogs by Brian Dean remains staggering. Anyone online concerned about having their business seen would benefit immensely from what Brian has to say. Below are multiple resources guiding concise implementation for both our business and our clients: