So you got them to click on the big green free button – congrats! Home free right? Not quite. They don’t depend on your offering yet. Without dependency, why would they pay? Here the real work begins….getting them to USE the tool.
Regardless of the digital service you offer, whether it is an app, software or any other digital offering, they are all built around the same value proposition – convenience:
The key factors that generate effective change in customer service:
We all hear, see and strive for automation in business. Whether a prescheduled email-drip campaign generating top of mind awareness, a programmed e-commerce solution selling and taking payments, or the helpful IVR to direct customers to the right department, currently companies, small and large alike, consciously choose to reduce business costs by reducing human interaction.
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