Beyond Industry

Date

January 17 2016

Written By

Christiano Ferraro

Comments

144 Comments

Marketing Automation Strategy: The Definitive Guide

Written By Christiano Ferraro - January 17 2016

Marketing Automation Visual

We all receive the annoying "automated email or text message" causing us to roll our eyes. More noticeably, we have seen these communications originate from even Fortune 500 companies who we expect have the budgets to communicate properly.

What are they trying to do? What drives these types of communication?

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Date

June 14 2015

Written By

Christiano Ferraro

Comments

19 Comments

Customer Service Quality: The Cost of Automation (1)

Written By Christiano Ferraro - June 14 2015

Customer Service Automation Cost

We all hear, see and strive for automation in business. Whether a prescheduled email-drip campaign generating top of mind awareness, a programmed e-commerce solution selling and taking payments, or the helpful IVR to direct customers to the right department, currently companies, small and large alike, consciously choose to reduce business costs by reducing human interaction.

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