A Business Lesson Explained Through the Eyes of Politics
We live in a digital age. While some may be savvier than others about details involved in what that means, your digital address “domain name” ranks pretty high up there.
When it comes to real estate, we know maintenance includes “property taxes.” Domains (considered digital real estate) also have property taxes called renewal fees. The cost of paying those renewal fees? Under $20 per year – not a high price when you have let’s say 170M at your disposal.
The consequences on the other hand, I call on Jeb Bush to explain:
I invite you to visit: www.jebbush.com
And what do we find?
Well that’s not Jeb bush…
Turns out being good at real estate translates past the land of well, land.
And the impact on Jeb Bush’s 2016 presidential campaign?
No matter what you are selling, whether it be a product, service or yourself, it starts with being found. When people wish to find you, they search online first. As business progresses, that search may include a purchasing decision as well.
What does this mean?
Businesses now have the power to:
Which side of that foot do you want to be on?
Living in a digital age now includes how we are informed, how we are found, how we are identified, and how we interact. Your domain serves as your centralized business turf. Having to change your domain equates to moving store locations, causing a staggering loss of traffic and customers.
The consequence of easier online presence results in an increase in the risk of losing that same presence.
Domains. One of the small details that makes a big difference.
***Special thanks to: David Svoboda for his contributions to this article.